News & Insights

The study, Preparing for the Tidal Wave, highlights the growing gap between lifespan and health span in the U.S., as well as six long-term trends impacting American health that will have a disproportionate influence on consumer behavior, policy, and innovation over the next decade.

Today marks a significant milestone in the insights industry as Directions Research, SEEK Company, and Aimpoint Research unite to form The Directions Group.

Directions Inc, a leading insights and intelligence firm, recently held its highly anticipated annual company meeting where incoming President and CEO Elizabeth (Beth) Finn unveiled her vision for the firm’s future. Beth was recently selected by the Directions Inc Board of Directors to succeed President and CEO Jim Lane who will retire in December.

Directions Inc announced today that Jim Lane, President and Chief Executive Officer, will retire on December 31, 2024, after nine years of leading the firm through tremendous growth and transformation. Following an internal selection process, the Directions Inc Board of Directors has named Chief Client Officer, Elizabeth (Beth) Finn, as his successor.

Directions Inc is named a 2023 Top Workplace by the Cincinnati Enquirer for the Seventh Year in a Row!

Courtney PeGan has been unanimously approved by the board of directors of parent company, Directions Inc, to serve as President of SEEK upon his retirement and lead the division into the next era of growth, innovation, and human-centric insights.

Directions Inc announced this week the promotion of Elizabeth (Beth) Finn to Chief Client Officer as the company positions itself for continued growth as a go-to strategic marketing advisor for clients.

Directions and Aimpoint Research unite to broaden capabilities, enhance services across industries.

Stacey Wetterer Joins Directions Inc as SVP of Talent Acquisition and Professional Development.

Cincinnati marketing research and insight firms Burke, Inc., Directions Research, EMI Research Solutions, and MarketVision Research are excited to announce the creation and launch of the Minority Access Partnership Program.

Directions recently promoted and expanded roles of several key leaders to create alignments based on industry expertise and better position the company to help clients achieve business impact.

Directions announced today that Jason Ebbing has joined the firm as Senior Vice President, Executional Excellence.

Directions announces the expansion of its Board of Directors with the election of Tim Laake and Carley Metsker.

Directions Research announced today organizational changes to sharpen its focus on technology solutions. These solutions are being implemented to build an industry-leading flow of data through the organization, elevating Directions’ ability to deliver quality insights to clients at increasingly fast speeds.

Directions Research is pleased to announce the promotion of Tim Laake to Chief Marketing Officer. In this role, Tim will be responsible for all aspects of the Directions brand, from its digital footprint to speaking engagements at industry events.

Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.

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We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.