Directions Inc, a leading U.S.-based insights and consulting firm, announced this week that Stacey Wetterer has joined the firm as Senior Vice President - Talent Acquisition and Professional Development. In this newly created role, she will leverage her significant experience in talent acquisition and management to strengthen Directions Inc’s processes for hiring top talent and implement a comprehensive companywide professional development and training program. Wetterer will lead the Human Resources team and report directly to Jim Lane, President and CEO.

"I am extremely excited to add Stacey to our team to be the champion of all things related to the number one asset we possess…our employees,” said Jim Lane. “With her successful business background and a strong desire to be more entrepreneurial, Stacey will have a direct impact on who we are as a mid-sized employer. Her level of professionalism, passion for people, intellectual skill set and the high level of energy she exudes every day will only add to the success of our three brands."

Wetterer comes to Directions Inc following a 17-year tenure at Cintas Corporation, where she has held various positions in the areas of Sales, Sales Training, Talent Acquisition, Leadership Development and Change Management. Most recently, she was Director of Training and Compliance. She has played a key role in creating a collaborative and performance-focused environment across all levels and multiple divisions of the organization. Key accomplishments include developing and serving as President of a women’s leadership program at Cintas, being a spotlighted speaker at the Yello Recruiting Conference in 2019 and receiving the Rising Star award from YWCA Greater Cincinnati in 2018. Wetterer holds a bachelor’s degree in Psychology from James Madison University, Bob Pike Train the Trainer certification, and several operational and sales certifications through Cintas.

“I am thrilled to join this extraordinary company,” said Wetterer. “Directions Inc is laser-focused on taking excellent care of their clients and investing in their employees, which in turn creates a world-class, fast-paced, collaborative environment. I am grateful to the entire Directions Inc team for valuing my experience and allowing me to tap into my passion of identifying, acquiring and developing highly talented people for the three brands. I’m confident we will make each other better and rise to new heights.”

Directions Inc is committed to building an industry-leading, representative workforce to ensure they bring the best thinking and highest quality service to their clients. The new ideas and innovative approaches Wetterer will introduce will strengthen the company’s ability to hire diverse talent, resulting in positive outcomes for the company, the industry, and society as a whole.

ABOUT DIRECTIONS INC

Directions Inc is a collective of insights brands offering an industry-leading suite of quantitative, qualitative, and management consulting solutions. Each of our three brands - Directions, SEEK Company, and Aimpoint Research® - brings its own unique capabilities and expertise, providing clients the advantage of integrated insights across a wide range of business needs. We aim to be an influential partner by empowering clients to make better, more transformative decisions and create lasting change in their organizations. Together, our brands specialize in business insights, human understanding, and strategic intelligence across an array of industries, including food, food service, agriculture, health and wellness, technology, financial services, and consumer packaged goods. Directions Inc is a privately held firm headquartered in Cincinnati, Ohio, with regional offices around the country, conducting work globally.

To learn more, visit directionsresearch.com, seekcompany.com, and aimpointresearch.com and stay in touch by following each of our three brands on LinkedIn: Directions, SEEK Company, and Aimpoint Research®.

Insights

Read More

September 18, 2024

New Study Highlights Widening Lifespan-Healthspan Gap and Implications of Evolving U.S. Health Landscape

The study, Preparing for the Tidal Wave, highlights the growing gap between lifespan and health span in the U.S., as well as six long-term trends impacting American health that will have a disproportionate influence on consumer behavior, policy, and innovation over the next decade.
August 27, 2024

Directions Research, SEEK Company, and Aimpoint Research Unite to Form The Directions Group

Today marks a significant milestone in the insights industry as Directions Research, SEEK Company, and Aimpoint Research unite to form The Directions Group.
February 21, 2023

Tim Urmston, Founder and President of Seek Company, Passes Torch to Courtney Pegan

Courtney PeGan has been unanimously approved by the board of directors of parent company, Directions Inc, to serve as President of SEEK upon his retirement and lead the division into the next era of growth, innovation, and human-centric insights.
July 12, 2023

Top Workplaces Seven-Year Streak!

Directions Inc is named a 2023 Top Workplace by the Cincinnati Enquirer for the Seventh Year in a Row!
November 1, 2016

Introducing Menu IQ

Comprehensive Suite of Insight Solutions
December 1, 2016

Introducing R2

Ratings and Rankings
November 1, 2016

Introducing AMO - Adaptive Marketing Optimizer

Conjoint Results without the Complexity and Costs
June 20, 2024

Incoming President and CEO Elizabeth Finn Unveils Vision for Directions Inc

Directions Inc, a leading insights and intelligence firm, recently held its highly anticipated annual company meeting where incoming President and CEO Elizabeth (Beth) Finn unveiled her vision for the firm’s future. Beth was recently selected by the Directions Inc Board of Directors to succeed President and CEO Jim Lane who will retire in December.
January 3, 2023

Directions Inc Announces Promotion of Elizabeth Finn to Chief Client Officer

Directions Inc announced this week the promotion of Elizabeth (Beth) Finn to Chief Client Officer as the company positions itself for continued growth as a go-to strategic marketing advisor for clients.
December 1, 2016

Expanding Our Shopper Practice

Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.
June 6, 2018

Directions Sharpens Technology Focus With Dedicated Group

Directions Research announced today organizational changes to sharpen its focus on technology solutions. These solutions are being implemented to build an industry-leading flow of data through the organization, elevating Directions’ ability to deliver quality insights to clients at increasingly fast speeds.
May 14, 2018

Directions Research Promotes Tim Laake To CMO

Directions Research is pleased to announce the promotion of Tim Laake to Chief Marketing Officer. In this role, Tim will be responsible for all aspects of the Directions brand, from its digital footprint to speaking engagements at industry events.
May 14, 2015

Directions Research Announces New President

We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.
May 15, 2024

Directions Inc President and CEO Jim Lane Announces Retirement

Directions Inc announced today that Jim Lane, President and Chief Executive Officer, will retire on December 31, 2024, after nine years of leading the firm through tremendous growth and transformation. Following an internal selection process, the Directions Inc Board of Directors has named Chief Client Officer, Elizabeth (Beth) Finn, as his successor.
February 10, 2020

Directions Hires Operations Veteran Jason Ebbing

Directions announced today that Jason Ebbing has joined the firm as Senior Vice President, Executional Excellence.
November 9, 2021

Aimpoint Research Joins Directions

Directions and Aimpoint Research unite to broaden capabilities, enhance services across industries.
July 11, 2019

Directions Expands Board Of Directors

Directions announces the expansion of its Board of Directors with the election of Tim Laake and Carley Metsker.
July 20, 2020

Directions Announces Promotions Of Several Key Leaders

Directions recently promoted and expanded roles of several key leaders to create alignments based on industry expertise and better position the company to help clients achieve business impact.
April 15, 2021

Cincinnati Marketing Research and Insight Firms Partner on New Internship Program To Promote Greater Diversity In The Industry

Cincinnati marketing research and insight firms Burke, Inc., Directions Research, EMI Research Solutions, and MarketVision Research are excited to announce the creation and launch of the Minority Access Partnership Program.
Get started with Directions Group

Get started

Clarity in a Complex World
The problem isn’t a lack of information. The problem is the lack of clarity in the midst of more information than there has ever been.

At The Directions Group, we’re passionate about turning chaos into crystal-clear understanding that will bring you closer to your customer and drive real results for your business.
Contact us