

Our dedicated agri-food team brings decades of industry experience to the table, offering a range of services that will help agribusinesses adapt to a rapidly evolving global landscape and stay ahead of the competition.
The Directions Group agri-food team (formerly Aimpoint Research) was founded on the principles of military intelligence capabilities and the belief that the success of the agri-food system is essential to national security. Our unique team of agricultural experts, retired military intelligence officers, economists, farmers, analysts, and researchers continue to operate under that core mission.
It's not enough to simply watch what your competitors are doing or read headings about geopolitical disruptions - you need to know how it all impacts your customers in the short and long term. The Directions Group agri-food team provides unmatched situational awareness and strategic intelligence that helps leaders make confident decisions when it matters most.
Key services include:
At The Directions Group, we understand that every industry faces its own set of challenges and opportunities. More than a market research firm, we have deep expertise across a wide range of sectors and our tailored approach ensures you get the answers you need to thrive in your unique market.
From financial services to agriculture and consumer goods to healthcare, we've helped businesses in various industries drive growth. Our cross-industry experience allows us to bring fresh perspectives and innovative solutions to your business.